Tuesday, October 15, 2013

Locally-Grown

Given the heightened awareness of the green movement and buying local, we are now offering our simplified beautiful bouquet of all domestic-grown flowers.  Like trendy farm-to-table restaurants, we want to offer flowers that have been sourced from American farms, available in recycled vases or simply wrapped in eco-friendly burlap.  When Americans are asked where flowers come from, 85% say they don't know, but 55% say that if the did know, they would prefer to buy American.

California grows about 75% of all the flowers grown in the United States.  California growers think Americans will feel good about buying more flowers if they know the story behind those flowers.  California is growing some of the most intriguing and diverse flowers on the market.  When production of carnations and roses fled to South America, California growers sought alternative crops, such as premium lilies, garden roses, proteas, berries, grasses, dahlias, gerberas, and many other varieties you won't find in the grocery store.  

When it come to environmental and social responsibility, regulations in the state of California set the bar very high--and many California growers go beyond those standards.  Water recycling, energy conservation, and pest control via integrated pest management, with only minimal use of pesticides, are all common practice on California flower farms.  


Advocates for California flowers draw inspiration from the growing strength of the "buy local" and farm-to-table movements.



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